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How To Avoid The 3 Biggest Title Tag Mistakes With Search Engines Your title tag is the most important 3 to 12 words on your Web page. It accounts for up to 80% of your rankings on search engines. The 7 Points of Do-It-Yourself SEO Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do with the keyword content of your text copy, and can be summarised in seven points. Improve Search Engine Rankings - The Real Deal! Ok, here's the deal, follow these steps and shoot me if your rankings doesn't improve. 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