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SEO Basics - 8 Key Strategies For Online Business Success The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success. SEO: The Good, The Bad And The Ugly I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum. Whats the Big Hurry? Quite often I get asked what the magic solution is for getting better Google ranking. Sometimes the questions sound fairly naive, something like this:"I have recently established a site called wazooski. Over Optimization and the OOP - Does a Penalty Exist? If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven't pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty).I'm sure you're probably thinking: "prove it". eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects. Six Reasons Why Your Alexa Rating Is Still Important 1. Additional Exposure For Your Site. How to Get a Website Indexed Fast Get Indexed FastWhat does getting indexed mean?The search engines keep a cache of every web page in their index.In English, this means: The search engines make a copy of every web page they visit and put in their records? ummm, I think that's what I mean. Google Page Rank Is Dead - Or Is It? - Part I For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly. Do the Robot! Everyone should realize that the search engines (sponsored ads aside)are not tools for advertisement, they are meant to be tools for everday web users. Users who search the web are looking for information, thats it. How To See What Pages Of Your Site Google Has In Its Index There is a lag time between the indexing or updating of your site, and the time it takes to show new results in the database. Depending on your site, where it was linked from, who it was linked from, and who knows what other factors, the amount of time varies. How To Write Effective And Unique Articles That Are Optimized for the Search Engines It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer. 5 Things to Keep an Eye on in the SEO World in 2005... After the latest PR update at Google and MSN's beta search going live, there is one thing for certain in 2005: the world of search is in for some major changes. There has been growing speculation around the SEO world that reciprocal linking is a thing of the past. Stuck on Keywords Keywords have turned into big business on the internet. If you pick the keywords that your customers are typing in, then your product is finally exposed to your perfect customer. How To Start An Internet Business - Meta Tags and Keyword Density Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. From Corpora to Matching Making effective use of the Internet is increasingly about creating better and more intelligent applications and search engines. Here is a brief introduction into how search engines work:01) Define the corpus, search space/data; 02) Separate the corpus into documents; 03) Generate features for each document; 04) Generate a representation of each document; 05) Study the feature/vector space; 06) Cluster documents; 07) Reduce dimensionality; 08) Accept input Queries; 09) Find the cosine angles against the query vector; 10) Find the sought vector column; 11) Output results to user in some way;Each document in a corpus (database) is described by a set of keywords called index terms. Is Reciprocal Link Exchange Dead? The sun seems to be setting on the world of reciprocal link exchange. Sites that major on that may have to switch to a new paradigm, or go down like the titanic. Companies Cash In on Your Search Engine Ignorance This article will cause many companies to stir, but it's about time someone started speaking against these services.It really angers me when I see the numerous services that boast they will increase your traffic by submitting your web site to umpteen different search engines. Keyword Targeting Strategy In Your Site Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that. Most Overlooked Search Engine Optimization Technique Some of the basics when it comes to SEO and getting high ranking in search engines starts with using a keyword and then placing it strategically throughout the website in content, title, headline, etc. Using the keyword multiple times in your content is great, but lets look at something that a lot of websites completely overlook. Search Engine Visibility - The Mantra of Corporate Profitability The corporate fundamentals are par excellence! The product is unsurpassable and the website is a web designer's dream in creativity and design - but there is a vacuum - of potential online customers! - The website lacks the basic ingredient of success - Search Engine Visibility! - which is what search engine optimization is all about.Increasing the search engine visibility is vital to any online business.
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