| |
| |
|
|
|
eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices
We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects. In the spirit of educating marketers about best practices, we present this list of ten things you can do to sabotage your search engine marketing project in a "New York" second. 1. Invisible (Ghost) Text You have kept a good secret! Your visitors might not have noticed, but all search engine crawlers have been trained to be on the lookout for this obvious technique, last fashionable circa 1997. The search engines may very well purge all your pages from their index due to deceptive practices. And, if you are feeling really frisky, you can make this technique even more effective if the invisible text has absolutely nothing to do with the content of the page it sits within. 2. Frames Usage Search engines are not "frame-friendly". Once they encounter a pesky frame, they either stop flat in their tracks because the frame doesn't give them anywhere else to go, or they locate the pages beyond the frames and point people to that locale - which won't have the frames included with it. There's truly no need to use frames and make attempt to justify it by believing it will improve the prospect's experience. If your prospects can't uncover your site or they find slices and slivers of you, how much then have you actually assisted them? 3. Why Be Fresh And Original? Why try to be unique, it's just too hard anyway? It sounds foolish, but it occurs quite often. If you find something of real interest on another site, just burning a copy and slapping your links on the top does not make you a unique force on the Net. And how many actual shopping sites selling the exact same discounted products are enough for the average Web? In my book, the more sites you mirror, the least effective you will become. 4. Chubby Web Pages (Obesity Kills) Sites with lots of graphics, animation, Flash and music do pose many disruptive elements with the search engines. Not only can it confuse your prospects, who are looking for obvious information and links, the search engines may not feel you are very relevant because they cannot be sure what to make of your Web site. If you have a site made up of nothing but heavy graphics and multimedia, not only will you give the search engines zero to index, you may also aggravate any prospect running with a slower connection speed. In nothing else, at the least, use ALT-tags to explain images for text browsers, the hearing impaired and search engines. 5. Redirects, Redirects, And More Redirects You may be using "redirects" within your Web pages to track clicks for advertising and also to pull together information about your site visitors. Your Web pages may be indexed, but you may not rank well at all. The search engines may not be able to see the correlation that exist between your Web pages because the redirect code often blocks their path, unlike direct text linkage. 6. Lengthy URL's Dynamic (ever-changing) e-commerce and shopping Web sites that use parameters and their session ID's often manifest these difficult URL's nicely. If your Web site has lengthy URL's sprinkled with question marks, percentage signs, Session ID's, and at least three parameters, you're degrading your hopes for search engine superiority. Lengthy URL's do not look very attractive to individuals searching and the site URL's contain calls to various databases. Leading the way for the search crawler directly into your database may quite possibly be a sure-fire way to send them spidering elsewhere. 7. Forgotten about your No Index Tag and Robots.txt? Have you created a plan to keep all those nasty search bots out? Do you have a robots.txt file living on the root of your site? Does this file contain the following: User-agent: *disallow / Or does your Web property have a Meta-tag: Be extra nice to your Webmaster. He or she may depart from your company in the future and leave this little monster behind for you to find at the end of a needlessly expensive investigation into why the search engines will not make nice with your Web site. If you are using the special robots protocol, you will not want to forget to remove them altogether if you are going live from a beta testing process. 8. Doorway Pages Doorway pages (also know as jump pages and bridge pages) and anything that is created specifically for a search engine and does not contain more than valuable content or products for your prospect, is not an effective search marketing tool. If you're not providing true content, the search engines will discover this and may penalize your entire online site. If you've jammed yourself into this hole, you'll probably need to return back to start with a new domain name. 9. Identical Meta-Tags And Titles You worried over every single unique page of the Web property while developing it, but you didn't spend a lot of concern that each page should be tagged (or classified) that way. Imagine walking into your public library where every single book had the exact same title. What better way to tell a search bot to "take a hike" than showing them that all of your content is exactly the same. You will most likely see fewer of your Web pages indexed and much less traffic than you might otherwise. Here's a quick checklist to consider for your Meta-Tags and Titles: * Do they deliver a "call to action"? * Do they use relevant keywords and phrases? * Is your "Title" less than 80 characters? * Do they accurately describe what the page is about? * Are these consistent with the page? Free Meta-Tag Builder: (Be sure to bookmark that link!) 10. Linking Networks Did you find a service that's offering to link thousands of other Web sites to you today? Taking part in these programs may effectively indicate to the search engines that you really do not want their valuable traffic. The quality of these link pages as well as their overall content "value" to a human visitor is very low. Most search engines do come together in agreement and can severely penalize accordingly. Sites that get marked as link spammers, may be briskly informed that they should find a new domain name and begin all over again. I advise you to take these lessons in "eMarketing Sabotage" for what they are, guidelines to help you operate your good e-business practice free and clear of the many pitfalls and mistakes of other marketers and improve on your own level of success in conjunction with search engines strategies. Soon, with a sound plan, a bit of smart work and a solid attention-to-detail approach, your Web pages may rank highest among today's top search engine results. Happy Marketing! About Tony Marino, Ph.D., Marketing Dr. Tony Marino is not only the CEO of America Web Works, he is also the Founder of the http://www.AudioVideoStreams.com, the International ePublisher's Association, Christian Times eBusiness Newsletter and the author of the ePublishing Master's Course at: http://www.ePublisherUniversity.com. He has also worked with the likes of Ted Nicholas, Gary Halbert, Armand Morin, Yanik Silver, Dale Calvert and Jay Abraham, Mark Victor Hansen just to name a few. His offices are location in Portland and Los Angeles and he'd love to hear from you anytime! http://www.AmericaWebWorks.com 866-824-9684
MORE RESOURCES: Buy Website Internet Traffic. Website online advertising. Buy full page popunder advertising and increase website traffic to your sites. Bad Credit Loans - Loans for people with bad credit. Access online government grants and financial credit services instantly online. Digital Streaming Radio On Your Mobile Phone - La Vella Mobile Radio. La Vella Mobile Radio Gives You Access To Over One Hundred Of The Hottest Streaming Radio Stations From Around The World And Brings Them To The Palm Of Your Hand, Right On Your Mobile Phone. Get Streaming Radio On Your Cell Phone! Audio And Video Streaming For Multimedia Purposes. This Is A Complete Step By Step Guide To The Beginners Who Want To Install And Setup Audio And Video Streaming For Multimedia Purposes On The Internet.
|
|
|
|
RELATED ARTICLES
Professional SEO: Hand Off to Bob or Outsource the Job We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent. Despite our obvious self-interests on the subject, our answer is always a qualified "yes"- you can achieve professional SEO results using existing talent. Your Website Title Could Be Costing You Money Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines. SEO #6: How TO GET Banned by Google! Yesterday you should have read the fifth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #6 and study how to get banned by google! Please read today's course very carefully and take some time to test what I'm about to tell you on your own webpage. Its The Same Deal For Both Search Engines And Real Estate It's all about location, location, location!In the past.. The Mystery of the Magical Keyword Density Formula Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects. What is the Google Dance? As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO (Search Engine Optimization) is in your favor. Welcome to the world of "Google Dance". What are My Chances to Get the First Place in Search Engine Listings? You must have heard the stories how people became rich and famous with their websites. How could they achieve this? Their websites took a first position in search engine listings targeting popular keywords. Search Engine Optimization :: The Basics and Why Websites Need It We all know that the most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it for free. Beating the New Google AdWord Rules with Blogs and RSS When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize the system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back.Since then, Google Adwords has become one of the main traffic generation tools for most affiliates. Get More Cosmetic Surgery Patients From The Web It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon. SEO #1: Choosing THE Keywords to Optimize for This is the first lesson out of 6 that teaches you the most important elements of search engine optimization. You should read one of these 6 courses EVERY day so that you can have enough time to "digest" all the information and put them to the test. Onpage Optimization: Essential for Effective Offpage Optimization Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.Onpage optimization will not guarantee any top rating within a search engine, only offpage optimization can offer that guarantee. SEO and Directories If you are a webmaster, then you've probably submitted your website to several directories, you may even run one yourself. There are thousands and thousands of directories out there on the net and they all have their advantages and disadvantages. How To Conceal Your Website's "Fingerprint" From The Search Engines The internet marketing industry is now flooded with various page and portal generators.In the good old days the gateway page generators did very well, earning a lot of money for many people. Google, Yahoo!, Pandoras Box And The Lottery In the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power."Nowadays, a search engine and a directory (AKA) Google and Yahoo!--number one and number two respectively, have "the power," and we handed it to them on a silver platter. Simple Way to Get High Pagerank Everyone knows that if your website has a high Google Pagerank, you have all chances to reach good search engine positions, to get serious partners, or simply get more money selling text links.But how to get a high Pagerank? (Let's clarify: saying 'high Pagerank', we mean at least PR6)Of course there are many different ways. The Myth of Rankings - Beyond Search Engine Optimization What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):Prospect: We need our website optimized, because we aren't showing up for any searches. Me: What searches have you tried? Prospect: We don't show up for ANYTHING. Site Maps: Let Search Engines Find Your Pages With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it's no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become.Nowadays, it is crucial to get your pages indexed by the most important search engines. Dont Get Banned by Google There are many Black Hat techniques that people use to try and influence Googles ranking of their sites, the simple thing to remember is that THEY DO NOT help your rankings, are simply a waste of your time and sooner or later will lead to a Google ban for your site. Sure there are sites that use these techniques and are getting away with it but they will eventually get penalised as Google always manages to find them eventually. PPC v Natural Search - A Cost Comparison Case Study The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you're going to spend.
|
