| |
| |
|
|
|
DIY SEO - Part 2 Tags n Things
Part 2 Tips 4 tags Meta tags are the descriptive tags used by website designers to explain to the search engines exactly what your website is all about. They look like this, title Put title of your page here, include important keywords /title meta name="Description" content="Put a short keyword rich description of your site here" / meta name="Keywords" content="Put your keywords in here" / meta name="AUTHOR" content="Your name or company name here" / meta name="COPYRIGHT" content=" Your name or company name here " / meta name="DISTRIBUTION" content="Global" / meta name="RATING" content="General" / meta name="robots" content="index, follow" / meta name="revisit-after" content="1 Week" / meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" / Note: the opening and closing brackets have been missed off to make this article compatable for publication. These tags should be placed inside the HEAD and /HEAD of your page. You don't really need to worry to much about what each one means, just be sure to include lots of keyword rich phrases in the " description" tag and all the carefully chosen keywords in the "keywords" tag. The rest is self-explanatory. Although not all search engines bother with these tags it is important that you include them for the engines that do use them. You can always get them done free online at http://www.submitcorner.com/Tools/Meta/ The title tag is the important one, it's your shop window if you like. Target the right keywords or phrase as I showed you in part one, (you can still view it http://www.small-website-advice.com/wordpress/) and be sure to include it in your title tag for maximum effect. If every page has a different description in the title tag at the top of the page you can expand the number of searches you can compete for More tips with tags Another title tag is the tag you can use after a url such as this a href="http://made-up-name.com" title="here is the result" target="_blank" The title tag (in between opening and closing tags) If you hover over the resulting link you will see "here is the result", if this phrase were in your keywords list then this would also count with the search engines. Make the page loads up in a new window by using the "target="_blank" command, that way your visitor stays with you. Use the "alt" tag that you can use when adding links to pictures, for example; img src="yourpicture.gif" width="150" height="100" alt="another keyword here"(in between opening and closing tags) Adding your keywords in these places will add more weight to your site, you should hopefully see an improvement in your position. Basic Page Design The first thing about page design is that search engines read web pages from the top left-hand corner down. Why is this important? Well, the placing of your keywords (yep! Them again) is vital, you should have at least one in-between h1 /h1 tags and if possible at the top of the page. As well as this you should have any ads such as google on the right hand side of the page, keeping your content on the left-hand side. An even scattering of keywords in your page text should help and you should have a keyword near the end of the page. Don't have to many pictures if you can help it, most browsers' only load 4 pictures at a time and this can seriously slow down the page load time and put people off your site. You are better off having pictures on inside pages where your visitors are happier to wait; they do after all want to see your products. Avoid garish colours, flashing banners and masses of text that you don't need, you don't want to scare your potential customers away or lead them to another person's website via an ad before you get them to view your site. Most of all you should get you page scrutinised by a friend who is going to be honest with you, or find a forum that will do a constructive site review for you, you can find a forum like this here. The eyes of another person will not be tainted with the same "this is my baby" eyes that you have as the designer. That's it for now, next time we move on to talk about advertising. Mark white has been involved in IT for 16 years and has been active in internet marketing and web design for 5 years. For help and advice please visit small-website-advice.com
MORE RESOURCES: Buy Website Internet Traffic. Website online advertising. Buy full page popunder advertising and increase website traffic to your sites. Bad Credit Loans - Loans for people with bad credit. Access online government grants and financial credit services instantly online. Digital Streaming Radio On Your Mobile Phone - La Vella Mobile Radio. La Vella Mobile Radio Gives You Access To Over One Hundred Of The Hottest Streaming Radio Stations From Around The World And Brings Them To The Palm Of Your Hand, Right On Your Mobile Phone. Get Streaming Radio On Your Cell Phone! Audio And Video Streaming For Multimedia Purposes. This Is A Complete Step By Step Guide To The Beginners Who Want To Install And Setup Audio And Video Streaming For Multimedia Purposes On The Internet.
|
|
|
|
RELATED ARTICLES
SEO #1: Choosing THE Keywords to Optimize for This is the first lesson out of 6 that teaches you the most important elements of search engine optimization. You should read one of these 6 courses EVERY day so that you can have enough time to "digest" all the information and put them to the test. Seecrets on Website Promotion: Search Engine Wars - a Different Perspective The objective of all search engine providers is epitomized by the ideal search often portrayed in the popular television and movie series "Star Trek". When the captain issues a request for all information on a Klingon spaceship, the search engine intuitively understands that he wants military information. Why Articles Are Not The Route To High Search Engine Rankings If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you. Here's why that's not entirely true. Search Engine Rankings for Beginners Search engine optimization is best left in the mystical land of the Intenet Marketing Guru right? Good Search engine rankings are tough to achieve. Understanding search engine marketing takes years of studying and only people with true insider knowledge and secret tools rank well in Google right? WRONG. From Corpora to Matching Making effective use of the Internet is increasingly about creating better and more intelligent applications and search engines. Here is a brief introduction into how search engines work:01) Define the corpus, search space/data; 02) Separate the corpus into documents; 03) Generate features for each document; 04) Generate a representation of each document; 05) Study the feature/vector space; 06) Cluster documents; 07) Reduce dimensionality; 08) Accept input Queries; 09) Find the cosine angles against the query vector; 10) Find the sought vector column; 11) Output results to user in some way;Each document in a corpus (database) is described by a set of keywords called index terms. SEO: The Good, The Bad And The Ugly I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum. 9 Ways to Keep Google Happy A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future search criteria. Five Tips to Improve Your Chances with Google et al. "Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. How to Boost Your Traffic and Profits with Content! Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available.Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!. How to Develop a Successful ROI for Your Website Are You Really Measuring for Return on Investment (ROI) with Search Engine Optimization?Puzzling studies and reports suggest that businesses are missing out when it comes to ROI, including a whole host of metrics that should confirm or shape search engine marketing strategies.You can't accomplish much if you're not even implementing SEO the right way. Buying Textlinks: The Latest SEO Craze With search engine algorithms changing seemingly daily, the quest to rank high in the search engines and stay there is proving to be quite the challenge for most webmasters. One of the more recent popular ways of achieving this is through buying text links on websites that have high PR's (page ranks) on Google and that also rank well in the other major search engines. The Biggest SEO Scam of All While there are many ethical SEO firms serving Internet users today, a few notorious practitioners also exist. One of them called me just the other day. Search Engine Robots - How They Work, What They Do (Part I) Automated search engine robots, sometimes called "spiders" or "crawlers", are the seekers of web pages. How do they work? What is it they really do? Why are they important?You'd think with all the fuss about indexing web pages to add to search engine databases, that robots would be great and powerful beings. Article Marketing: Fox in the Competitor Hen House or Chicken Little? I recently was asked by an author to remove a free content article from a client web site where we had posted it (with several others from different authors) to increase topical relevancy at a site that fit the article perfectly.This article was submitted to free web content list archives which I'd found online. Commonly SEO terms and Jargon used by Search Engine Gurus What does all this SEO jargon mean.Have you ever been left scratching your head, wondering what the Search Engine Optimizers SEO's or Gurus are talking about. Cracking the Google Code: Under the GoogleScope Google's sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world? and if you thought you cracked the Google Code and had Google all figured out ? guess again.Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005. Finding Profitable Keyword Phrases So you have a site concept developed that you are ready to start writing great content for.So what's the next step?It's time to develop your " master keyword list " which you will use to craft your WebPages. Would You Let A Dog Or A Butler Market Your Website? The latest news to hit the Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services.. 7 Search Engine Optimization Mistakes and Solutions To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are all keen on gaining top search engine placements through search engine optimization. PPC Advertising - The First Step In A SEO Marketing Campaign Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates.
|
