| |
| |
|
|
|
The Matrix Help For Keyphrase Analysis
Keyword analysis is a major part of search engine marketing. Choose the right key phrase,check the market and calculate the ROI in terms of time and money. I am just trying to redefine "The Boston Matrix" in terms of keypharse analysis, hoping that it will help in your investments. There are three steps to it, 1. Market 2. Competition 3. Conversion Ratio Let me explain it one by one:- Market: Check different key phrases using suggestion tools like word tracker,inventory.overture.com/d/searchinventory/suggestion/ or www.espotting.com/popups/keywordgenbox.asp , it doesn't have to be perfect as we are just looking for keyphrases with high search shares.Choose as many as possible with promising market.Google's Adword can also be used. Competition: Search in Google or yahoo and see how many sites are listed under respective key phrase search.For example when I search for 'key phrase' in google it says, - Results 1 - 10 of about 4,800,000 for 'key phrase'- this gives the primary idea of the competition. Take the first ten websites in SERP and check the following factors:- 1. Back Links (directly proportional to PR) 2. Saturation 3. Ranked Page's onpage attributes like Title, keyword density e.t.c Competition is directly proportional to Back Links, Saturation and onpage factors but I consider the back links more crucial as achieving better saturation level along with onpage optimization is comparatively easier to obtain. Conversion Ratio: If 100 visits are made to your website from a key phrase, how many will get converted (sigup or buy).For example the key phrase 'mortgage quote' will have higher conversion ratio compared to 'mortgage rate' as the person searching for 'mortgage quote' is more likely to signup. Create your own 'Boston Matrix' for keyphrase analysis. Create the matrix in the following way: Take a blank paper and pencil. Draw a square about 10cm X 10cm in size. Divide the square into four equal parts(cells). Each of these cells will denote a type of kephrase. Take X-axis starting from the bottom left corner towards right. Take Y-axis starting from the bottom left corner towards top. Name top two cells as C and D . Name bottom two cells as A and B. X-axis denotes Search Market. Y-axis denotes Competition. Values on X-axis will be from high to low from left to right. Values on Y-axis will be from low to high from bottom to top. Thats it - now you are ready to analyse ! C: These key phrases require high investment of time and money but will deliver high in long run. Proper strategy and resources are required. D: ROI is very low, its better to avoid such keyphrases in the initial stage of business but at later stage some keyphrases do well without any investment due to the improved standard of the site. A: Low Competition but high market. It is with High ROI.Target such keyphrases as it generates the money to survive and invest on other cells of the matrix. B: You may choose not to invest at the initial stages of business as many of these keyphrases will automatically make it to top with time without any investment. After making few A's and C's, check the investment required for B. Summary: In the initial phase of your business invest on 'A's,later invest on 'B's and 'C's. I will advice not to invest on 'D's until it starts appearing in top ranks with time. In marketing we say that retaining a customer is tougher than getting a customer. Similarly if making it to top ranks is tough,then tougher it is to retain the position. So do proper risk analysis at every stage of your online business. About the Author: Submit your internet marketing site at: http://www.hedir.com/internet.html
MORE RESOURCES: Buy Website Internet Traffic. Website online advertising. Buy full page popunder advertising and increase website traffic to your sites. Bad Credit Loans - Loans for people with bad credit. Access online government grants and financial credit services instantly online. Digital Streaming Radio On Your Mobile Phone - La Vella Mobile Radio. La Vella Mobile Radio Gives You Access To Over One Hundred Of The Hottest Streaming Radio Stations From Around The World And Brings Them To The Palm Of Your Hand, Right On Your Mobile Phone. Get Streaming Radio On Your Cell Phone! Audio And Video Streaming For Multimedia Purposes. This Is A Complete Step By Step Guide To The Beginners Who Want To Install And Setup Audio And Video Streaming For Multimedia Purposes On The Internet.
|
|
|
|
RELATED ARTICLES
How Do I Improve My Web Site Conversion Rate? Part 2 Question 1Does it help to track visitor behavior on websites through software?Yes is the simple answer. No debate is required but I'll offer a simple explanation. LSI and Link Popularity When Paypal's official Web site no longer ranked #1 in Google on a search for "paypal," it was obvious that Google had become more aggressive in penalizing sites with "unnatural" backlink anchor text. Although the high-profile Paypal example has since been rectified, thousands of webmasters are suffering the consequences of not ranking for even their official company name, let alone their top keywords. Banned from Google and Wondering Why? There are those that get on the computer one night and find that all of their Web pages have disappeared from Google. While, others are still in the search engine index, but don't rank high for nothing, not even for their Web site's name. Google Page Rank Is Dead - Part II In part I - Google Page Rank Is Dead - Or Ist It? http://web-marketing.smartads. 20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages". How To Weather Google Algorithm Changes If you spend much time reading the various webmaster forums, you're no doubt well aware of the grief that many webmasters experience after seeing a Google algorithm change send their web pages sinking like a stone in the search results. But there are always other webmasters who do well with the changes, and many whose rankings are pretty much unaffected. Does The Number Of Links On A Page Affect Ranking? Lots of research has focused on inbound links to a site, but little has focused on the number of links actually on a page (outbound or to other parts of a site). Many SEO gurus have recently been talking about something they call "PR Leak" which seems to be a theory that the more outbound links you have, the more your page rank on Google "leaks" away. The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.Recently I did a search engine Experiment where I decided to Brand Myself the Coolest guy in the Universe. Google, BackRub, Backlinking, and the Link Hunting Obsession that Takes Its Toll Google is currently one of the dominant entities on the net period. The question is - is it really that omnipotent, is it really that advantageous. Surviving the Search Wars - Local Directories The pursuit of online information has become an increasingly dynamic and competitive marketplace during the past three years. Global heavyweights such as www. Get Better Search Engine Rankings with RSS RSS is the latest craze in online publishing. But what exactly is RSS?RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. What Is Waiting for Us? Tomorrows SEO Industry Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. The Search Engine Showdown If you're anything like me, you have a favourite search engine and you're loyal to it. You never use any others (which made this research difficult for yours truly), insist yours is the be-all and end-all and you even go so far as to deny any shortcomings it may have. Why is Search Engine Optimisation Expensive? Many of our customers (http://www.internet-marketing-australia. Gaining Additional PageRank Google is the major search engine webmasters have to deal with in regards to gain traffic from a search engine. Yes, Yahoo and MSN are big, too - but they are only follow-ups compared to Google's popularity. Here Today Gone Tomorrow Its a matter of here today, gone tomorrow at the moment with Google so don't get complacent if you are on the first few pages of the searches. Its great, you are making money and think now you can relax and forget about it for a while. Search Engine Optimization for Dummies Lets face it. Search Engines rule the World Wide Web today. What is Search Engine Optimization? It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. What is Google Pagerank? PageRank is one of the factors that Google uses to evaluate your web site and determine its position in the Google search engine results. PageRank is a number from 0 to 10. Why Do You Want to Link With A Home Business And Affiliate Website? No, it's not a general question for all and sundry. Obviously, there are many who would want to link to a Home Business or Affiliate program related website and for good reason.
|
