| |
| |
|
|
|
Find Best Keywords For Your Site
Keyword optimisation is probably the most important thing that you want to concentrate on with regards to search engine optimisation (SEO). Unfortunately, not many people know this, or do enough to optimise their sites' keywords. Before I knew the importance of keyword optimisation, I used to pluck any keywords that seemed relevant to my site, insert them into my title tag and meta tags, then submitted my site to the search engines. And then wondered why I didn't really get much traffic. Well, now I've learnt something: make sure you don't rush, and you have to do your due research to find out what exactly are the keywords that are best for your site. To do this, take a good look at the first page of your website, and really try to get a feel of what that page is about. Is the theme clear and defined? Or are there too many conflicting topics on that single page? Your readers and the search engines prefer a single themed page that focuses on one particular topic, so try to keep to a subject. Split your page up into multiple pages if you find it to be too long or too complex. Once you've done that, try to find the keywords of your page. These are the words or phrases that can best describe your content. Put yourself in your readers' shoes: what kind of words or phrases would they use if they wanted to find a page like yours through a search engine? Make a list of these keywords and keyphrases, and don't worry about making it as long as you want, you can scratch off all the excess keywords later. Your goal is to try to find the one or two keywords that are best for your site, and optimise your site for them. Also try to remove those highly competitive, single-word keywords such as "books", "dvds", "mp3", "toys", "computers". You don't want these keywords, because it is so hard to get a good ranking with them. Hundreds of thousands of other websites are targeting these highly popular keywords, and it is simply not worth your effort. Remember, it is always better to rank 5th for a less popular search term than to be ranked 500th for a highly popular search term! Choose keywords or keyphrases that still have searches done for them, but are not that competitive. To have an estimate on the popularity of a search term, use a free service such as Overture's keyword suggestion tool to get a rough guide on the number of searches done. Run your list through the free keyword suggestion tool and Overture will be able to tell you how many times a particular term was searched for during the last month. This keyword suggestion tool is great to get a general idea of where your keywords stand. You may also want to consider WordTracker, which is a paid service, but gives you a much clearer picture on which keywords are better to optimise for. WordTrack does offer a trial option, so you can make use of that to try out their service, or search for good keywords if you just have a small, one-time website project. Once you have an idea of the popularity of the keywords and keyphrases in your list, consider scratching off the less commonly used terms. You might also discover some new terms with those tools as well, and you can add them to your list. And that's it! You should now have a list of good, medium-popularity keywords and keyphrases. Make sure you repeat this process for each of your pages, and have a slighlty different list for every page that you have. Alvin Poh has been specialising in web development, content distribution, advertising and marketing strategies since 1995. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self-employed people achieve their goals in today's competitive Internet. At his site, you can learn how to make money online.
MORE RESOURCES: Buy Website Internet Traffic. Website online advertising. Buy full page popunder advertising and increase website traffic to your sites. Bad Credit Loans - Loans for people with bad credit. Access online government grants and financial credit services instantly online. Digital Streaming Radio On Your Mobile Phone - La Vella Mobile Radio. La Vella Mobile Radio Gives You Access To Over One Hundred Of The Hottest Streaming Radio Stations From Around The World And Brings Them To The Palm Of Your Hand, Right On Your Mobile Phone. Get Streaming Radio On Your Cell Phone! Audio And Video Streaming For Multimedia Purposes. This Is A Complete Step By Step Guide To The Beginners Who Want To Install And Setup Audio And Video Streaming For Multimedia Purposes On The Internet.
|
|
|
|
RELATED ARTICLES
Over Optimization and the OOP - Does a Penalty Exist? If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven't pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty).I'm sure you're probably thinking: "prove it". Fixed Point of Reference According to author Frank Peretti, "A fixed point of reference for human beings is always something that is found outside themselves. It has to be something to which we can always come back. Is My Search Engine Optimization Working? You've just built a website and can't wait to start popping up in the top listings of search engines. After all, you've paid this company even more money to create "optimized, search engine friendly pages, start building links and add lots of fresh content. List Building vs. Search Engine Optimization It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site. The Google Phenomenon: Greatest Hits Collection As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise. Yahoo!/Overture Site Match: A License To Steal Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name--Site Match.According to the page info from Overture, submitting your site to individual search engines is expensive and time-consuming. How To Write Effective And Unique Articles That Are Optimized for the Search Engines It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer. Why Search Engine Traffic Should be Your Top Priority Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. Search Engine Marketing Hype Killing Small Businesses Think about the first thing you ever heard about "marketing a website" on the web. 99% of the time the first words anyone ever hears are "search engine marketing. See No Google, Hear No Google, Speak No Google That's right - I dreamt of a World Wide Web without the Googlopoly. And let me tell you - it was a scary place. Search Engine Optimization (SEO) - Fix Your OnPage! Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use. Common Sense Approach to Search Engine Optimization Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:Stick to the big names: The two largest directories: Yahoo! (http://www. Ten Critical Website and Search Engine Promotion Mistakes When it comes to promoting your website, you might think that anything you can do to get people to your website is worthwhile. However, you should think again because some shady practices will actually hurt you. Page Rank - A Quick Overview for Beginners Page Rank (PR) is a specific value for a website page given by Google. It is Google's measure of the importance of a certain site page. SEO -- Tips to Optimize Your Webpage to Compete for a High Ranking Search engine optimization (SEO) is very important to websites. If you rank high in search engines, your website are shown to a huge number of target users. Search Engines 101 - Search Engines Explained What Are Search Engines?A search engine is a database system designed to index and categorize internet addresses, otherwise known as URLs (for example, http://www.submittoday. The Google Sitemap For Idiots I don't mind admitting that every time some new fangled idea or piece of technology arrives online, I have a small fit and wonder how long it's going to take me to understand what it is, what it's for and whether I need to use it to stay 'up there'. It's even more frightening when the experts start explaining it and really only serve to confuse the matter when they use their 'techno-speak'. How to Develop a Successful ROI for Your Website Are You Really Measuring for Return on Investment (ROI) with Search Engine Optimization?Puzzling studies and reports suggest that businesses are missing out when it comes to ROI, including a whole host of metrics that should confirm or shape search engine marketing strategies.You can't accomplish much if you're not even implementing SEO the right way. Keywords, Choose Them Wisely By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!First let's digress. Search Engine Optimization Tips For 2005 - Part Three Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important.
|
