| |
| |
|
|
|
Link Reputation - How to Improve Search Engine Rankings
One of the most overlooked strategies to improve search engine rankings is building your link reputation. This link popularity strategy is just as important or equal to creating keyword rich content pages. What is link reputation? This is defined as the anchor text or link text of a backward link. Anchor text is the text contained within the link and backward links (inbound links) are web sites that contain a link to your web site. 1. For example many folks would use "click here" in their link text i.e. click here 2. instead of using "Affordable Web Site Design" i.e. Affordable Web Site
Design The format in No 2 will more quickly improve your search engine ranking. How does it work? The number of links pointing to your site (link popularity) WILL increase your search engine rankings. However the quality of the links make a larger difference. A fast way to improve search engine rankings is to use keyword rich text for links within your site and for links pointing to your site (backward links). Therefore when contacting other web site owners, specify what targeted keyword phrase you want them to use in your link text. How to boost link reputation for your web site 1. Create a list of targeted keyword phrases for any of your web pages. Research keywords or keyword phrases that are the most relevant to the theme of your site. Use tools such as wordtracker.com or the overture suggestion tool (http://inventory.overture.com/d/searchinventory/suggestion) to find the most popular keywords that people are entering into the search engines. 2. Enter these keywords into a popular search engine such as Google to see how many competing sites there are. If it's a popular keyword you probably will find millions of web sites. Therefore, while researching you need to drill down a little deeper to find keywords that are not so popular. Ideally you want to select keywords that are in high demand (receive a lot of searches) but have low supply (few competing sites). 3. Compare the number of back links - use a link popularity tool (i.e. marketleap.com) to compare the number of back links for those competing sites you found based on your keyword research. You can also use this tool to find out how many back links there are to your own site and how popular your competition is. 4. Research the sites that are linked to your competition - use a back link tool, such as on the Google tool bar, to find out which sites are linking to your site and to your competition. 5. Contact other sites - web sites that are already linking to your competition may be open to linking to your site. Write them a polite email, asking them for a link to your site. You should already include a link to their site. This will help them want to link to yours. You can easily retract it if a link is not reciprocated. Include the exact link text they should use. This should include the targeted keywords based on your above research. 6. Use other methods - not all web site owners will reciprocate a link. Therefore use other methods such as writing articles or e-books that contain your links. Then distribute these freely to online publications. This will result in many high quality links to your site. If you design or maintain your site based on link reputation, your search engine rankings will increase faster than if you had just focused on link popularity. Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com Choose a Search Engine Optimization Plan or SEO Maintenance Plan that fits your web site. Visit: http://www.isitebuild.com/sitepromotion
MORE RESOURCES: Buy Website Internet Traffic. Website online advertising. Buy full page popunder advertising and increase website traffic to your sites. Bad Credit Loans - Loans for people with bad credit. Access online government grants and financial credit services instantly online. Digital Streaming Radio On Your Mobile Phone - La Vella Mobile Radio. La Vella Mobile Radio Gives You Access To Over One Hundred Of The Hottest Streaming Radio Stations From Around The World And Brings Them To The Palm Of Your Hand, Right On Your Mobile Phone. Get Streaming Radio On Your Cell Phone! Audio And Video Streaming For Multimedia Purposes. This Is A Complete Step By Step Guide To The Beginners Who Want To Install And Setup Audio And Video Streaming For Multimedia Purposes On The Internet.
|
|
|
|
RELATED ARTICLES
How To Really SEO Your Site Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. A Classified Way To Drive Business To Your Web Site There are more than 105 million of them in the United States. Worldwide, there could be at least 250 million of them. Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner So your company has a website - an important step to validate your company, boost its visibility and increase its sales. Now how do you get it to show up on Google and the other search engines like Yahoo and MSN?A high search engine ranking for your website is essential. Simple Way to Get High Pagerank Everyone knows that if your website has a high Google Pagerank, you have all chances to reach good search engine positions, to get serious partners, or simply get more money selling text links.But how to get a high Pagerank? (Let's clarify: saying 'high Pagerank', we mean at least PR6)Of course there are many different ways. Search Engine Spam Running an online business relies to a greater or lesser extent on search engine traffic. Be this free search engine traffic or pay per click traffic your business still relies on the search engines to profit and survive. SEO Blues SEO, not again!, you may groan. The webmaster world is inundated by articles and "how to's" with regard to SEO (Search Engine Optimization). The Great Search Engine War, Where Content is King When search engines first appeared, they were simple affairs consisting of a relatively basic database containing small amounts of information about websites. The search engine database allowed web-surfers to search for specific words or phrases. Search Engines from a Webmaster Perspective By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 - 50 search results. Not surprisingly, an entire industry devoted to search engine ranking and search engine optimization (SEO) has sprung up to capitalize on these well known facts. Five FAQ About Google PageRank Five FAQ about Google PageRank1. What is PageRank and why should I care about it?PageRank is a formula that assigns a value to every page in the Google index. Content Management Systems Eyeball SEOs Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems. What Is Search Engine Marketing? It's in our genes, we're driven to seek. We 'hunt' for food, homes, partners, jobs and lately - with the advent of the Internet - information. How to Top Google by Writing Articles Search engines determine their rankings based on two things: Is your site relevant? (Optimized for certain keywords) Is your site important? (Many links back to your site from other sites) Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you're competing against (and how hard they're trying). Page Rank - A Quick Overview for Beginners Page Rank (PR) is a specific value for a website page given by Google. It is Google's measure of the importance of a certain site page. Keyword Optimization - How To Achieve It The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website.It's called keyword optimization. Part I : Getting Free Hits Using These Simple Tips & Tricks Search Engine OptimizationSearch engines still remain the #1 tool to generate free targeted traffic to any website, so make sure that your site is indexed in every major search engine. Do a through check of all the meta tags and make sure you are not missing any one. Torpedo and Sink the Ship SS Search Engine Ranking I was recently contacted by one of my best clients who asked me what I thought of his decision to make a major change to one of his highly ranked pages. His initial concern was that visitor sales conversion ratio was low. Search Engine Optimization - Free Tips and Help - Part One - The Title Tag Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet "chatter". Page Rank Purgatory - Simple Things You can Do to Keep Your Web Site Out of Search Engine Hell! Are Meta Tags Really Dead?Right in their Guidelines Yahoo Tells You that Meta-Tags are Not Totally Dead and Buried(The Below Information was Taken Directly From the Yahoo Help File http://help.yahoo. Developing A List Of Keywords For Marketing Keywords aren't just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. Search Engines Are Doomed to Fail A very provocative title, isn't it? Based on the latest news it is not far from the truth. Over the years the search engines were the target number one on the hunt for visitors and traffic to millions of web sites.
|
