| |
| |
|
|
|
Maximising Google's PageRank of Your Website to Maximise Traffic
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. Page rank is defined as follows: We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The PageRank of a page A is given as follows: PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)) Note that the PageRanks form a probability distribution over web pages, so the sum of all web pages' PageRanks will be one. The Anatomy of a Large-Scale Hypertextual Web Search Engine (Sergey Brin and Lawrence Page, founders of Google) To conform to the PageRank algorithm follow these steps: 1. Get inbound links to your website Google ranks your pages according to the number of links pointing at your page. Try to get as many links pointing at your pages as possible. 2. Your Title Tag The title of your page is important. Place a descriptive title to you HTML tags in the section of your web page. Do not leave it with a title like "New Page", or "untitled". 3. Content-Laden Pages (Keyword Density) Use more of your keyword on your pages. Be focused on your content. It has often been observed that Google considers keyword density a large factor in ranking pages in search engine results, more so than many other search engines. 4. Keyword-laden Links? Insert more description on links to your website. For example, a link with the text "Cheap Medical Store" pointing at your site will cause your site to be listed earlier if a visitor searches for "cheap medical store" than if the link simply said "click here". 5. ALT tags on Images Place description on images. Add ALT tags to achieve this on images. Google indexes the text given in the ALT tags of images. 6. Use the Google Toolbar The Google Toolbar is an ActiveX control that installs into IE, and shows the Page Rank of any page that you visit. The toolbar can be obtained from http://toolbar.google.com/ If you use Internet Explorer, you can get an idea of what Google thinks of how important your site is in general, by downloading the Google Toolbar. 7. Others Good Google Search Engine Optimization looks at over 100 items, but here are some of the major items that Google analyses on web pages:
If it looks like you are trying to "trick" Google, then there is a chance you may penalized by Google. You must follow good practices. 8. Advice
About The Author Brian Daniels (sales@xcelweb.com) is the founder of http://www.xcelweb.com, a company dedicated to online Internet Marketing and Web Design. He has just released a new Ebook dedicated to Internet Marketing and Search Engine Optimisation.
MORE RESOURCES: Buy Website Internet Traffic. Website online advertising. Buy full page popunder advertising and increase website traffic to your sites. Bad Credit Loans - Loans for people with bad credit. Access online government grants and financial credit services instantly online. Digital Streaming Radio On Your Mobile Phone - La Vella Mobile Radio. La Vella Mobile Radio Gives You Access To Over One Hundred Of The Hottest Streaming Radio Stations From Around The World And Brings Them To The Palm Of Your Hand, Right On Your Mobile Phone. Get Streaming Radio On Your Cell Phone! Audio And Video Streaming For Multimedia Purposes. This Is A Complete Step By Step Guide To The Beginners Who Want To Install And Setup Audio And Video Streaming For Multimedia Purposes On The Internet.
|
|
|
|
RELATED ARTICLES
Easy SEO in 6 Simple Steps If you want to increase traffic to your website and better your search engine positioning, here is an easy 6 step process that will enable you to do so.1. Optimum SEO Keyword Density - A Real-Life Case Study So you've built your website, you know what keywords you want to target (i.e. The Need of Popularity In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites. Two Myths About the Search Engine Listing Getting top search engine listing is perhaps one of the hottest subjects in the internet marketing world. The problem is that many discussions on this subject are based on speculation. Anchor Text Optimization Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic. Dynamic Pages Dynamic pages and the Search Engines By Clare Lawrence 10th March 2003 Clare is the CEO of Discount Domains Ltd a leading UK Domain name registration service.Do search engines such as google penalise dynamic pages?Dynamic pages are used to deliver content from a database to websites - the advantage being that data can be updated and the contents of pages changed without the need to reload pages etc. How To Get Your Web Site Banned - or Search Engine Promotion, How Not to do it! Search engines constantly strive to advance their technology and algorithms in order to provide the most relevant search results for their users. Achieving effective results require the identification, and ultimately the complete eradication of, manipulative search engine optimisation tactics. To Understand the Success of Website Ranking Time is a factorTo obtain positive results is not very fast to achieve. It always takes time to reach a good ranking on search engines since there are millions of web pages to be indexed in their databases. Google Sitemaps Just Got Better Having a Google Sitemap just got better! Not only does the search engine company check your sitemap, but now they give you feedback! The new feature was quickly noticed by many users of the service recently as a way for Google to alert the webmaster about possible problem pages that they have had trouble indexing.I had the wonderful experience of getting to know this service first hand when I logged in to Google Sitemaps to check on the status of one of my many sitemaps. How To Improve Your Search Engine Ranking With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines. Drive More Traffic to Your Website With Your Web Page Title! One of the most overlooked, but important components, on your web page is the Meta title. The Meta title is the text or page title found at the top left of your browser window and it is also the title saved when a web site visitor bookmarks your website. High Search Engine Rankings - A Long Term Strategy The last 1.5 years have shown major changes in search engine behavior across the board. Your Online Home-Based Business Can Lead To Search Engine Stress As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general. The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in Google The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in GoogleYou know the scenario. You get an occasional click from Google for a certain keyword. Ten Steps To A Well Optimized Website - Step 3: Site Structure Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. The Power of Topic Specific Search What are Topical Search Engines?Simply put, topical search engines are search engines focused on a specific industry, sector or topic.While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines. Are You Losing The Battle For Search Engine Traffic? Search engine traffic should be a priority for any online business and some level of optimization is apart of every effective marketing strategy.On the plus side, search engine traffic is the cream of the crop. What is Google Talk ? The advent of Internet has affected lives of almost the entire world and websites, e-mails and chating on net none need any introduction even for young kids. There is an outpour of websites throughout the Internet all offering numerous services to attract the potential visitors online. Cache in the Bank: Understanding Googles Advanced Operators If you would like to know when your site was last indexed by Google, you can find out easily by using the Google cache command. By typing "cache:www. How to Choose Keywords to Theme Your Pages and Boost Your Traffic One of the most frequent questions I get asked is in the choice of keywords for a new site, specifically secondary keywords..
|
