| |
| |
|
|
|
Is Google Fair?
If you are the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google's algorithm has an ageing filter, which put in simple terms, makes it harder for a new webmaster to get high ranking in the SERP's, in the short term at least. So does this mean google favours established sites over new ones? Broad keywords appear nigh on impossible to get top 50 rankings for, and Google's first page seems like an unattainable dream. Even for obscure and untargeted keywords, its like you are banging your head against the proverbial brick wall, being ranked 26th out of 45. Ring any bells? But before you give Google a verbal bashing, stop and think to yourself, why is Google there? What is its business all about? Who does Google strive to please? If you think it is webmasters, think again! The search engine business is all about the searcher. The engine's whole way of thinking is geared to what searchers want and trying to give it to them, something that Google has been very successful at doing. Chances are, you use Google yourself when searching the net? Follow it logically and the ageing delay is a good thing for the searcher, which makes it a good thing for the engine. Searchers are usually looking for either up to date information, or a reliable supplier for the product or service they are interested in spending their hard earned money on. Weather webmasters like it or not, most people trust a company that has been trading for a long period of time, over a company that has just set up in business. It may be true that just because you have been trading for 5 years, does not make you any less likely to go out of business, but most peoples perception follows that way of thinking. Over the years, webmasters and the seo community have tried to "cheat" the engine's ranking systems. As each technique was tried and tested, and used for the benefit of the select few who could afford the fees, the engines moved the goalposts. Long gone are the days when you could place a few keywords in your meta-tags and know you'll be on the first page for those keywords, which is a good thing. If you have been using search engines for a few years, you will remember the days when no matter what you searched for, some porn site would be presented as a "relevant" search result. So what can the owners of a new site do? Simply put, nothing! Google says "act as if we are not here." So continue to optimise your site, fill it with quality content, make sure you have a good internal and external linking structure in place, get the keyword density right etc. Chances are, while you wait for Google to decide you have been around long enough to go in the mix with the rest, you will enjoy high rankings on the other major engines. Get things right and once you emerge from "Googles ageing delay pit of obscurity" you should be well placed to rank highly on Google too. Unless they move the goalposts again that is. About the Author. Paul Spiers is the owner of http://www.nomorelinks.com, a brand new service designed to help webmasters get 1 way links to thier sites, and avoid the pitfalls of reciprocal linking.
MORE RESOURCES: Buy Website Internet Traffic. Website online advertising. Buy full page popunder advertising and increase website traffic to your sites. Bad Credit Loans - Loans for people with bad credit. Access online government grants and financial credit services instantly online. Digital Streaming Radio On Your Mobile Phone - La Vella Mobile Radio. La Vella Mobile Radio Gives You Access To Over One Hundred Of The Hottest Streaming Radio Stations From Around The World And Brings Them To The Palm Of Your Hand, Right On Your Mobile Phone. Get Streaming Radio On Your Cell Phone! Audio And Video Streaming For Multimedia Purposes. This Is A Complete Step By Step Guide To The Beginners Who Want To Install And Setup Audio And Video Streaming For Multimedia Purposes On The Internet.
|
|
|
|
RELATED ARTICLES
Have You Been Dropped By Yahoo? Yahoo has fairly recently updated its guidelines. You can read the full list at:http://help. What Constitutes a Complete and Effective SEO Campaign? Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam. How To Rank High On MSN Search The new MSN Search is quickly gaining popularity among internet search engine users. Google still being the #1 search engine with Yahoo in #2, and MSN in a strong #3. Search Engine Optimization - A Must As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. How To Get Number 1 Spot In Google, Every Time, Guaranteed Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions. Getting Your Site Seen By Search Engines Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results?Optimizing your site to get it ranked highly on the search engines can be a complicated subject. To simplify things, it's helpful to first understand how search engines add sites to their database. List Building vs. Search Engine Optimization It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site. Do the Search Engines Know Your Website? Are you considering a search engine promotion campaign to improve your website's search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?Perhaps you may be thinking why do I need to check my website? Do you remember going to the doctor for an illness? Hopefully, your doctor performed some tests to diagnose your illness before prescribing your medication. If not, you may have gotten some very undesirable results. Link Building: To Link, or Not to Link, That is the Question Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over?Link FarmsMany webmasters claim that Google penalizes websites for link farms. Is This A "DMOZ Killer" In The Making? Is building a Human-Edited Fully "Democratic" Search Directory Possible?The independent creators of the non-profit "BuildtheHive" (www.BuildtheHive. Website Copy-writing for Higher Sales and Higher Search Engine Ranking Why, you ask? Mainly, because search engines want to provide their users with good content. How do they find it? By surfing the web for it. History of World / Regional Search Engines and Directories Computers have become a way of life for people around the world. They are used to research term papers, check weather forecasts, track military progress, exchange ideas (blogs and chat) and to find the cheapest price on items etc. Get Listed in Google Without Submitting Your Site With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one. How and When Should I Submit My Website to Google? As soon as you register your domain name, submit it to Google! Even if you haven't built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven't fully articulated your business plan and marketing plan, submit your domain name to Google. Search Engine Optimisation: The Soon to be Impossible Dream! There are today search engine and internet marketing services, in fact a new industry has materialised to exploit the fear of low search rankings.This is not a new trend, back when simply resubmitting your website to the engines resulted in keeping your site at the top of the index, there was an accompanying boom in resubmitting "companies", as we know, these were just men in back bedrooms with a host of CGI and Perl submitting scripts and a timetable. Why Is SEO So Important To Your Site? You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location. Get Traffic You Need - Make Your Links Work So you have built a nice web site with good solid content and now want to start selling your products or services.Search Engine Optimization (SEO) is rapidly becoming a dying art. Google Patent Application - Linking The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data. Search Engine Optimization Tips For 2005 - Part Two Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues. Google Rankings - Achieving a Top 10 Position in Google - Part 1 Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume.
|
