| |
| |
|
|
|
Surviving Googles Aging Delay
Google has always been the search industry's innovator and that's just what Google's aging delay symbolizes, the evolution of search innovation? yet another significant step forward for Google. Google's success as a search engine can undeniably be attributed to its ability to consistently return the most relevant search engine results. That's what kept the search giant on top of the pack and leading the multi-billion dollar search industry & that's what's going to keep them there! Now that said, is it any wonder why Google incorporated the infamous aging delay into their ranking criterion? The simple truth is, Google's aging delay is a full frontal assault on artificial link inflation. With the induction of multiple clever off-page reciprocal-linking strategies engineered to artificially inflate link popularity and PageRank, Googles aging delay wasn't only necessary and long overdue; it was the next logical step in the evolution of search. The confusion and misunderstanding of the aging delay among site owners is nothing short of amazing. Many of my clients are confounded because their new sites are well positioned in Yahoo, MSN & the other large search engines while they're site is no where to be found in Google's search engine result's pages (SERPs)? except for perhaps on the most obscure search terms. Current and unconfirmed speculation has been misplacing the blame on Google's 'sandbox' effect. While this is a possibility I believe it's also highly improbable. The sandbox holding period is typically anywhere between 90 to 120 days, the aging delay appears to be much longer. I've seen new sites delayed for up to 6-8 months. The premise of the sandbox delay theory suggests that new sites are being penalized for gaining too many links too fast. To date I haven't seen a scrap of evidence to support that claim. The sandbox theory is further disproved by the fact that newer sites engaged in procuring relevant links experience the same delay in climbing Google's SERPs as other new sites utilizing scores of purchased text links. This lends credibility to my thought that new sites are not being penalized on the premise of acquisition or quantity of inbound links and; supports my theory that it's the reciprocated links that are being delayed by an aging filter. It just doesn't seem 'reasonable' for Google to penalize sites for acquiring legitimate directory listings & building an optimized reciprocal link based network. In my opinion, mainstream SEOs are confusing the existing sandbox effect, with Google's new 'aging filter' that arrived on the search scene earlier this year. It seems more likely that Google's aging filter is weighing the 'maturity' of inbound links and not the new site itself. Meaning that in addition to the traditional ranking criterion, the age of a sites inbound links are also now considered. My own theory is that newly acquired inbound links are placed on a 'probationary' status until they've 'matured' before they're considered. For example, a new and relevant inbound PR 6 link would not be given the same weight or consideration as a 'grandfathered' PR 6 link until the aging delay expired. By placing newly acquired links on a probationary period and delaying the ranking of newer sites Google has effectively offset the instant free ride to the top of their SERPs. Purchasing volumes of brokered links to that end is now a moot point. After all, your site will still be delayed regardless of the amount of links you purchase and you won't see any return on investment (ROI) for at least 6 - 8 months. Existing Site owners interested in immediate (ROI) are now strongly motivated to build new pages or expand existing sites in order to avoid Googles lengthy aging delay. With the 'all-the-rage' mini-network strategy shifting to more of a long-term commitment it seems likely that's exactly what will happen! Whether by clever design or not, the only alternative to riding out the aging delay that produces immediate results in Googles SERPs is to advertise through Google's AdWords Program. So it seems that Google's solution vis-à-vis the aging delay has turned out to be an excellent vehicle to promote Googles own AdWords Program as well. Hmm? How do you survive Google's aging delay? By taking pro-active action! I haven't seen any new sites with new domains appear at the top of Google's (SERPs) since early to mid 2004. I've consulted with and tracked many of my clients' new sites and despite the fact they have hundreds of #1 positions in Yahoo, Alta Vista, AllTheWeb & MSN for their keywords I've yet to see any remarkable results in Google until the 6 - 8 month period. The trend I've noticed suggests that new sites are initially indexed; ranked accordingly in Google's SERPs for a week or so and then literally vanish from the SERPs for several months. In most cases they can't even be found with the most obscure search terms? including their own name and address. If you're launching a new site don't panic. Once you've registered your domain name and configured the hosting, you should set up a few temporary pages. Obtain links to them from other sites in Google's index to start the aging delay count down. I recommend launching a site immediately with enough content to set up and facilitate the requirements for directory listings to start. The sooner Google is aware of your domain the better. Just don't hold your breath waiting to see results? It could be as long as 6 - 8 months! Gauge your optimization efforts by where your site ranks in the other search engines. Provided you're not engaged in unethical practices and followed Google's Webmaster's guidelines this should give you a ballpark indication of where Google will rank your site after the aging delay, just be patient. To that end, don't keep tweaking and changing your pages source code and trying to manipulate your rankings until your site has been in Google's index for at least 6 - 8 months. In other words, there's no need to reinvent the wheel here because it doesn't seem to matter what you do, your site will still be delayed regardless. Don't keep submitting your pages to Google either! It won't make any difference. Check your server logs to confirm Googlebots' crawl and then forget about it. Googlebot will find your site again if you're actively reciprocating links so your time would be better served building an optimized reciprocal link network to get your site out there and linked to as early as possible. If traffic from Google is crucial to your marketing and promotion plan, and I don't know anyone who would argue otherwise? budget to run an AdWords campaign for a few months until the site is indexed and positioned. You might even consider running an Overture campaign as well! If you purchase non-directory links, reallocate that budget to Adwords advertising. It's pointless to purchase links when you can invest in an AdWords or Overture campaign. Purchasing links is an investment you won't see a red cent ROI for at least 6 - 8 months while an Adwords campaign will drive targeted traffic to your site that can convert immediately. Keep in mind that Lycos, HotBot, AOL, Ask Jeeves, Iwon, Netscape & Teoma also receive paid results from Google! MSN, AllTheWeb, AltaVista & Yahoo receives paid results from Overture. Do other search engines have an aging delay? Google provides primary search results to other search engines. It only seems reasonable to expect that your site may be delayed in Google's partner sites as well. One-way you may be able to work around this, and I can't emphasize this enough; is to make sure you submit your site to DMOZ, the open source directory. Google, in addition to the other major engines, receives directory results directly from DMOZ. Yahoo and its partner sites don't seem to be utilizing an aging delay, nor does MSN, so focusing your early efforts on these search engines might give you a competitive edge in the Yahoo network. At the end of the day when it's all said and done surviving Google's aging delay is just a matter of time. The days of purchasing instant link popularity and PageRank are over and in due course you will see Google give your site the recognition it deserves. Copyright 2005 Lawrence Deon Lawrence Deon is a Search Engine Optimization/Marketing Consultant, Author and Developer of the popular search engine optimization and marketing model Ranking Your Way To The Bank. http://www.rankingyourwaytothebank.com
MORE RESOURCES: Buy Website Internet Traffic. Website online advertising. Buy full page popunder advertising and increase website traffic to your sites. Bad Credit Loans - Loans for people with bad credit. Access online government grants and financial credit services instantly online. Digital Streaming Radio On Your Mobile Phone - La Vella Mobile Radio. La Vella Mobile Radio Gives You Access To Over One Hundred Of The Hottest Streaming Radio Stations From Around The World And Brings Them To The Palm Of Your Hand, Right On Your Mobile Phone. Get Streaming Radio On Your Cell Phone! Audio And Video Streaming For Multimedia Purposes. This Is A Complete Step By Step Guide To The Beginners Who Want To Install And Setup Audio And Video Streaming For Multimedia Purposes On The Internet.
|
|
|
|
RELATED ARTICLES
Are You Getting Nuked By Google Lately? Since the last Google update, there have been many instances and examples of the Google Nuke Bot! This is what I call it anyway. Have you visited a favorite website lately only to realize they've been nuked by Google?More and more we are seeing internet marketing / SEO companies getting nuked, by Google completely removing them from their data banks. Feed Those Hungry WIIFM Monsters, Get Them To Multiply Everyone packs their website with keywords in order to feed those keyword-hungry search engines spiders.Just do not starve your potential customers by forgetting to have the food they like:ample helpings of benefitstips rich in protein (practical)automatic weekly feedings (like a newsletter)If you (affectionately) look upon your potential customers as if they are WIIFM monsters, and understand how to care for and feed them, there will be no scary nightmares (unprofitable websites). Surviving the Search Wars - Local Directories The pursuit of online information has become an increasingly dynamic and competitive marketplace during the past three years. Global heavyweights such as www. Getting To Know Google Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.I have to be brutally honest and relay that our friendship hasn't always been rosy. Top 10 Little Used SEO Strategies There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings. THREE Secrets to High Search Engine Rankings the Easy Way! Let me guess, you've read article after article on how to FINALLY get your site ranked at the top of the search engines. In fact, your mind is probably spinning with info and now you are just flat-out confused. Designing a Website So the Search Engines Will Like You Before you go and spend big money on a professional website designer, or start designing yourself, read through this article and make sure that you or your designer knows how to design a website that the search engines will like.Being a web designer myself, I know firsthand what they teach you in college about being a good designer. The Two Most Important Things You Must Do For Google Top Ranking Attaining a top ranking in Goggle or any other major search engine nowadays is a herculean task indeed. But webmasters are archieving this enviable position continuously. The Hottest Tip On Getting A Web Site Listed Quickly by Yahoo, Inktomi, MSN, FAST and AltaVista Every webmaster knows that the free search engines are a major source of traffic.They also know that applying all the SEO techniques in the world will not in itself get their web pages spidered, indexed and listed. The Google Sandbox - A Frustrating Inevitability or a Golden Opportunity? IntroductionThe Google Sandbox is a term applied to the phenomenon experienced by many new websites that delays the sites inclusion within the main Search Engine Results Pages (SERPS) of Google. Often new websites can find themselves confined to the 'Sandbox' for 6-9 months, during which time traffic to the site is severely compromised. Answers Count - Matching Keyword and Phrase Density What's more important to your business success - the question or the answer? Certainly, you want your questions to reflect what you are trying to find out. Obviously, your questions should be easily understood. Tales, Fails And Betrayals Of Search Engine Placement Part 1 This is the first of a series of articles about a subject so many people want to learn; the un-sizzled truth of search engines. What do you really know about how a web site is placed? Are you being told the truth? Not only will these articles enlighten you, but along the way, I will create a new web site and in the next 2 months we will watch where it lands!You will learn about the tricks, and tools I use. A Naive Mistake Cost Me My Google Rankings Little do you know but you too could be making mistakes with your website that are costing you your search engine rankings.Goggle and the other search engines are constantly changing their algorithms to keep pace of search engine spammers. Internet Marketing and Search Engine Indexing. The world of internet marketing is a highly competitive place. As a beginning internet marketer there are some basic things you should know about how search engines spider and index your web site. Do You Submit Your Website To All The Search Engines? There is really only one search engine to worry about submitting too and that is Google and you should only submit one page your main once and maybe a sitemap a week later but never more than once a week. If you have a link coming to your new site from a site that is currently listed in Google then Google will find you quicker. Meta Tags - An Important Part of Every Web Page Meta tags are an absolute must from a search engine optimisation perspective, there are many mistakes that can be made by not including these or even trying to 'spam' the SE's using them so heres a quick summary of the three main ones:Meta Page Title TagThe title tag is supported by all search engines and should be considered as the most important element in your optimisation process. Why is this you may ask? Well the page title is the first thing search engine spiders and human visitors will see. Recommended Tools When You Put On The SEO Cap For Your Web Site The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines. World of Website Promotion Website promotion is a big and ongoing process. Every person who has website should have little knowledge about various elements involved in website promotion even if he had hired a SEO. Google Slavery...Old Habits Die Hard For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre. Enough time has now passed that the dust has somewhat settled and there are three main (from a traffic standpoint) sites for quality natural searches. An Ethical Alternative to Doorway Pages Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.Issue: Google makes the following specific recommendation: Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content (http://www.
|
