| |
| |
|
|
|
Types of Links
Internal Linking - An introduction The web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web linking architecture, the better it is from search engine ranking point of view. Google specially thrives on crawling on links. Its pagerank is a measure of this. We will, in this article, measure the importance of good internal linking architecture on googles pagerank . When setting up the linking architecture of your site keep in mind that links are of two kinds: -Internal links -External links Internal links are the constituent elements of the way your web site is organized. They are the bridges by which one page of your site connects to the other & more importantly outlines, which page of your site will connect to which other page/s. External links on the other hand are the community tools by which the online community votes for you by linking to you. The more popular you get is a function of more incoming links into your website. This in turn is interpreted by search engines as a measure of your online value creation. In essence, if your pages are orphaned (no one links to them) or lying isolated within your web site thats not good news from a pagerank point of view. To enjoy a good pagerank for the pages it is imperative to have proper linking amongst various pages within the website as well as having good quality external links coming into the page. A factor to be cognizant of while linking is that one should focus on quality links & not always quantity. Consider that, there is a huge difference from a link, to your page from another page with a good pagerank than a page from a low pagerank Internal Linking: A Primer Proper internal linking ensures that the web pages are accessible to search engines & that they are indexed properly.(This is not to discount the navigational ease of the end user) A good internal linking structure should be intuitive as well as functionality driven. That will benefit everyone. Internal linking on the other level decides the pagerank flow within the website. The pages that are linking to that page get a pagerank benefit from that page. Then it stands to reason that if the maximum number of pages linking are internal pages they will retain the maximum pagerank emanating from that page. This will boost their ratings as well. Hence one rule of thumb says that have as many incoming links to your web page as possible(this will boost the PR of that page) from outside resources or may be good PR pages of your site. Try & pass on the benefit of that page to the other pages of your site by proper interlinking. Inward looking as it might sound, this makes lot of good online marketing sense. External linking External linking on the other hand is more difficult to control & hence more valued by search engines. This is what really builds up the PR of the webpage. Good quality (High PR) incoming links are craved by the online promotion experts all over . Linking Attribute It is always preferable to have a text link rather then a Graphic/Image link, because in a text link you can use Keywords as the text on which hyperlink is given(anchor text). In effect you can make your anchor tag keyword rich. Anchor tags' text is a very important criterion in search engine ranking matrix. Search engines look at not only how many people are linking to you, how important they themselves are but also what they are saying while linking to you. In fact search engines like google have gone a step ahead. They not only look at the anchor tag but also the text surrounding it. Essentially they are trying to establish the relevance of that link to your pages content. If anchor tag is so important & more often that not, one cannot control what the world says while linking to you then it is very useful to have internal links speak the language of keywords. This means that it is a good practice to use keywords as the internal linking text. However if you are using Graphics/Image linking then you should not do it using image map because many of the search engine does not follow image map. To overcome this problem make use of the ALT attribute. ALT attribute give the information about the image and where it is going to provide the link. Another important aspect of the internal linking of your site is the sitemap. A sitemap is a page that contains links to every page on the site. There should be a link to the sitemap on every page, or at least on the homepage. A sitemap helps you to have an overview of your site linking architecture as well as it helps SE crawl the entire web site. Internal linking architecture There are three forms that can be assumed while planning the sites internal linking pattern. Hierarchal In this kind of Internal linking all the pages of the website are connected to the home page and home page is individually connected to all the pages of the website, but there is no linking between the pages of the website. Looping In this kind of Internal linking the home page is connected to the primary page and the primary page is connected to the secondary page and this process goes on till the last page and the last page is connected to the home page in this way a loop is formed. Extensive inter linking In this kind of Internal linking each page is connected to each other in the website. What kind of internal linking is preferable in a certain case, is dependent on the objectives you are trying to achieve in terms of Pagerank optimisation, user navigation ease & site theme.One tip to bear in mind is that internal linking should reinforce the theme. One should not crosslink between the pages on the site which are unrelated by themes. This will dilute the theme intensity & affect the page rankings on SERPs. Redundant Internal links: Two category of internal links that should be guarded against are: broken links & dead links. Broken links Broken links are the links that are in the website and when they are clicked they don't open a webpage rather they show some error. Dead links Dead links are the links that are in the website and when they are clicked they don't open a webpage and they don't even show some error. To summarize pagerank of a site apart from other factors, can be guided by the way information is organised within a site & the way it is presented. Careful planning with setting up the information flow will go a long way in helping optimise the pagerank of the site. Rakesh Ojha is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com
MORE RESOURCES: Buy Website Internet Traffic. Website online advertising. Buy full page popunder advertising and increase website traffic to your sites. Bad Credit Loans - Loans for people with bad credit. Access online government grants and financial credit services instantly online. Digital Streaming Radio On Your Mobile Phone - La Vella Mobile Radio. La Vella Mobile Radio Gives You Access To Over One Hundred Of The Hottest Streaming Radio Stations From Around The World And Brings Them To The Palm Of Your Hand, Right On Your Mobile Phone. Get Streaming Radio On Your Cell Phone! Audio And Video Streaming For Multimedia Purposes. This Is A Complete Step By Step Guide To The Beginners Who Want To Install And Setup Audio And Video Streaming For Multimedia Purposes On The Internet.
|
|
|
|
RELATED ARTICLES
How to Avoid Getting OOPed On by Google? Earlier this year, I was having trouble getting good search engine placement for one of our sites. I was trading links like crazy, spending many hours a week trying to optimize the site properly, checking my linking structures, keyword density, etc. Using Blogs for SEO Why Start A Blog?I knew about blogging and blogs for years before I actually started my first blog.. How to Use Keywords to Improve Your Ranking in Search Engines The importance of keywordsKeywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords. The Wonders of Wordtracker: Its More than a Hunt for Keywords For me personally, Wordtracker.com is not just a tool for looking up keywords. These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed Google use a very complex function to determine which search results to return, Google is always changing and Modifying that function to better Serve the Search Engine User. The one constant is quality back links. Companies Cash In on Your Search Engine Ignorance This article will cause many companies to stir, but it's about time someone started speaking against these services.It really angers me when I see the numerous services that boast they will increase your traffic by submitting your web site to umpteen different search engines. Good Content: The Key To Search Engine Ranking Good Content: The Key To Search Engine RankingWhat drives visitors to your website and keeps them there? Good content.Content is KeyGood content is key to website promotion success. Keywords, Ranking, & Search Engine Optimization Fun I am a Search Engine Optimization newbie. I have read a little on various forums, browsed a few articles, and read through The Affiliate Masters Course (Ken Evoy) a couple of times. SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10) In parts 1 - 7, you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages on the world's search engines. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2 'Are Google's Days in the Dominant Position in Search Technology Numbered?'In an aggressive attempt to get SEO under control, perhaps for its new IPO, Google is evolving into a less relevant search engine losing market share to Yahoo! Furthermore, on the horizon is Microsoft's launch into the search business, which will integrate search some how into the Find feature of your operating system (it is the system used to find files in Windows). It other words, with the new Windows you will be able to search files on your computer and also the Internet. Have You Heard Of Website Optimization Have you heard of website optimization ? If you are building a website or have a new one and you have never heard of it, then you had better take note, because if you want to climb the ladder on the search engines it is something you need to learn about. Website optimization means optimising your website so the search engine spiders will love it. HTML and Search Engine Optimization - What You Dont Know Can Kill You When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research. How to Make a Title Tag that Search Engines Will Love Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website:Include keyword phrases in your title tag:Think of a title tag as the name above a shop. Imagine you are walking down a busy street with shops on either side of you. Search Engines Are Going to Love You for This What's the most potent free traffic source on the web?*** Search Engines! ***Surprised? Of course not. Why do so many people concern themselves so deeply with search engine optimization, positioning and ranking?In the United States, the follow FOUR search engines handle (*)94% of all search inquiries each and every day. How To Get Number 1 Spot In Google, Every Time, Guaranteed Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions. Fresh Content Improves Search Engine Optimization Many search engine optimization companies will sell you a search engine optimization package that addresses many of the major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis and the like. Writing SEO Copy - 8 Steps to Success We all know that the lion's share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. The Biggest SEO Scam of All While there are many ethical SEO firms serving Internet users today, a few notorious practitioners also exist. One of them called me just the other day. Why Articles Are Not The Route To High Search Engine Rankings If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you. Here's why that's not entirely true. Optimizing Online Catalog Copy for the Search Engines It only makes sense. You have an e-commerce catalog site.
|
