| |
| |
|
|
|
5 Simple Steps to Great Search Engine Rankings
Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive. Many website owners end up overwhelmed by all the data and simply quit and move on to other areas of promotion. By following the handful of steps presented in this article you will be well on your way to solid rankings. Primer Each webpage is its own unit, which has its own title and theme. A theme is most commonly referred to as keywords or a keyword phrase. The theme should be based on the most dominant data for that webpage. Therefore, if you have a webpage that lists ten types of coffee cups, "coffee cups" would be the likely choice for the theme. However, if the theme is too general then you should work to compact it as there will be far too many results in the search engine to contend with. Perhaps your webpage lists ten types of coffee cups which all have American symbols on them. Two of the various possible themes would then be "American coffee cups" and "patriotic coffee cups". To determine if a theme might be too broad, search for the theme at a popular search engine and see how many results come up. It is typical to see up to a few million results for any theme. However, one hundred million results would be extremely high and a different theme should be chosen. Step One: The title of your webpage means a lot. A website should never have a loose and thoughtless title. The title should be clear, compact, and related directly to the main theme of the webpage. Let us look at three title examples for a webpage that sells different types of red coffee cups.
Notice how we trimmed the title down to simply the main theme. In the bad example, the title does nothing to describe the products offered on the webpage and therefore will end up hurting the search engine rankings for this webpage. Step Two: Use the H1 tag. On the top of your webpage put the main theme in a H1 tag. This will help establish what the webpage is about and Google will take the data enclosed in the H1 tag more seriously which helps boost the overall theme in its ranking algorithm. This should be at the very top of the webpage if possible and include only the main theme. Using our title example above, you would insert the following on top of the webpage: Red coffee cupsStep Three: Utilize the written word properly. The main keyword phrase (theme) must be printed on your webpage multiple times. It must appear natural in the flow of writing and not just thrown on the webpage somewhere a few times. After massaging your keyword phrase into the copy, bold one instance, underline one instance, and italicize one instance. Again, basing this example from the one above:
By doing this you will help enforce the theme of the webpage and achieve better search rankings. Step Four: Establish incoming links. Before going any further, I recommend you visit google.com and install the Google toolbar. This will allow you to see what is called PR (page rank). Knowing a website's PR is extremely helpful, and basically mandatory, for this step. It is more important to have links today than ever. To rank high in the search engines, you must have people linking to you. Failure to acquire incoming links results in low or non-existing rankings. Here are some techniques to build up incoming links:
Step Five: Work to ensure anchor text from incoming links contains your main theme. When other websites link to you, try to get them to use the keyword phrase for the webpage they are linking to as the anchor text. This is not always possible and that is ok. You simply want to try and get as many links on target as possible. Not all links need to go to your homepage because having incoming links to a webpage within the website is beneficial also. Conclusion It is possible, I believe, to go certifiably insane trying to deal with the all the information out there on search engine positioning. Everyday the game changes as search engines alter the way they rank listings. Can you do more to improve your rankings? Yes, but I have listed the more powerful items. Following the above, especially the link steps, will help you build a solid foundation that will withstand the changes-and keep you out of trouble. Getting listed in the search engines and some directories takes time. Changes and new listings can take weeks to a few months to appear. The best way to get your website in a search engine is to let the search engine find you. Do not waste your valuable time trying to submit to search engines or paying someone to do so. By gaining incoming links, the search engines will find your website and rank it accordingly. For more information on marketing and all the aspects of running a business on the Internet, please visit Internet Business Entrepreneur-a website I setup to aid those doing business on the Net. This article is copyright Jason Andrew Martin LLC. Jason A. Martin has been conducting business on the Internet for 11 years. He is a free-lance writer on many topics and is currently working on obtaining a degree in Journalism and Law. His official blog can be viewed at: Jason A. Martin
MORE RESOURCES: Buy Website Internet Traffic. Website online advertising. Buy full page popunder advertising and increase website traffic to your sites. Bad Credit Loans - Loans for people with bad credit. Access online government grants and financial credit services instantly online. Digital Streaming Radio On Your Mobile Phone - La Vella Mobile Radio. La Vella Mobile Radio Gives You Access To Over One Hundred Of The Hottest Streaming Radio Stations From Around The World And Brings Them To The Palm Of Your Hand, Right On Your Mobile Phone. Get Streaming Radio On Your Cell Phone! Audio And Video Streaming For Multimedia Purposes. This Is A Complete Step By Step Guide To The Beginners Who Want To Install And Setup Audio And Video Streaming For Multimedia Purposes On The Internet.
|
|
|
|
RELATED ARTICLES
7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content The task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web SiteStep 1 - What is Your Web Site's Main ThemeThis is a Fairly easy step. Diary of a Google Gazumpee Back in November, when the Google Dance began, Barry Lloyd of makemetop.co. How To Design A Search Engine Friendly Website There are many websites that fail to target their required traffic, even if they've had some search engine optimisation work done. One of the main causes for this is simply because the website isn't search engine friendly. Keyword Research Made Simple! Keyword Research is the first task in optimizing your web site and pay-per-click campaign. Here you need to know what keywords your target group is using. Is Something Missing From Your Keywords Research? (Part 1) As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one's site involves the ideas of demand, supply and KEI (and/or CID). Search Engine Optimization - Enhancing Web Site Visibility I've had several prospects and clients say to me "I want my web site to come up on top in search engines." And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises. Do It Yourself SEO Internet surfers use search engines more than any other tool to find things online. Search engines rank their results using a complex formula that considers web page content, link popularity and other details. Google Adsense Optimization Tips There are plenty of tips to help you enhance your adsense revenue in the net, and I'm always seeking for new points. Today, I come back to the Help section of my google adsense account and find treasure there. Search Engine Position Report Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. How to Improve Your Search Engine Rankings When people think of search engine optimization, they immediately think of time consuming very tedious tasks that are way beyond their capabilities. That might be true if they put no time and effort into it. Developing A List Of Keywords For Marketing Keywords aren't just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. Five and a Half Ways to Amp Up Your Search Engine Optimization Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. Statistically, people look first at the top of the first page of the regular search results, then the bottom, and then they go to the sponsored listings. Recommended Tools When You Put On The SEO Cap For Your Web Site The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines. Is Reciprocal Link Exchange Dead? The sun seems to be setting on the world of reciprocal link exchange. Sites that major on that may have to switch to a new paradigm, or go down like the titanic. Keywords, Choose Them Wisely By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!First let's digress. The Search Engine Of The Future: Mobility Has A Pricetag We all know the ease of using a search engine to garner information from around the world in microseconds. We've gotten accustomed to accessing these for the price of our hookup to the internet, be it dial-up, cable or wireless. Optimize your Search Engine Placement Five Easy Ways If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough. Get A Top Position In Google In Three Days! So how do you get a top listing in Google and how do you get into Google quickly.Lets begin with the latter. Make The Search Engines Love Your Site Most webmasters have no idea on how to make a search engine friendly web site. If you are one of them this will all change by following these steps below. Link Building for Hilltop Hilltop is one of the major concepts underpinning Google's search algorithm, yet its workings and implications are often misunderstood.After the infamous Florida Update, many webmasters were aghast as their rankings plummeted; and again, when the mysterious "sandbox" was implemented, some webmasters could not get a Web site to rank well, period.
|
