| |
| |
|
|
|
Big Changes In Recruiting Practices For Network Marketers...
Three conditions now exist which will change the way we solicit and recruit new MLM downlines forever... ONE- CANSPAM ACT The CanSpam Act will bring mass email based recruiting efforts to a screaming halt. The risk, frankly, of being accused of sending spam is just too great. Violators of the Act can be subject to stiff criminal penalties, which include fines and up to five years in prison. Civil damages can amount to as much as $250 per spam e-mail. Aggravated violations can cause civil damages to be tripled The days when we could buy a list of thousands of "opt-in" business opportunity seekers, plug them into an autoresponder follow-up system, and wait for the system to do its magic are drying up fast. If you are currently using a system of buying bulk business opportunity leads from anyone... and loading them to your autoresponder system... you are playing a game of Russian Roulette. The only way to insulate yourself from the very real risk of being charged under the Can-Spam Act is to generate your own double opt-in leads. There are too many unscrupulous lead vendors who will promise you that the leads they sell are "opt-in" or "double opt-in"... when in fact they are neither. You have no way of knowing... so why risk bankruptcy or jail. Some of the major lead generation companies are already leaving the business. Those who remain, are forced to restructure how they generate and qualify leads. Most are necessarily turning to a telephone verification system...which drives the price (and the quality)of the lead much higher. TWO- AGGRESSIVE ISP'S: The growing aggressiveness on the part of ISP's to use very restrictive filtering systems that toss out huge amounts of legitimate mail. Messages, which do not pass some arbitrary screening process for words and phrases, are summarily discarded or thrown into some "bulk mail" file. Time Magazine estimates between 40% to 70% of all email is dumped (filtered) BEFORE anyone receives it. 27% of all permission- based email never arrives in the recipient's mail box. The undelivered rate of email today is staggering...and getting worse. Even legitimate newsletter publishers, with sophisticated "double opt-in" subscription systems, are complaining about non-delivered mail that is filtered out by a third party (ISP's). They are paying for a service that they are not getting (email delivery), and I fully expect some lawsuits to be filed on this issue soon. THREE- REDUCED OPEN RATES: Plummeting "open" rates. Tons of email that is delivered is simply discarded by the person receiving it because they are getting so much mail that it is overwhelming them. The very real fear of computer viruses also has played a major role in reducing the "open" rate. According to eMarketer.com and Opt-in News the 2003 open rate for ezines in the business-to-consumer category was a shocking 31%. This means that 69% did NOT open something that they opted-in to receive. The result... effectiveness of email marketing systems... measured by sales, profits, and conversions, are dropping like a rock. -------------------------------------------------------------------------------- "This is not about divorcing ourselves from technology, and all the benefits it has to offer... it is about building a comprehensive and synergistic approach to recruiting and downline building which recognizes, and uses, the proven methods of multi-media direct-response advertising." -------------------------------------------------------------------------------- What's the answer??? Well, one solution, in addition to refining our web based recruiting efforts, is a return to the old "tried & proven" offline methods, that many of us have gotten away from for the past few years,to generate our own lead base... * Targeted direct mail * Offline classified advertising * Offline display advertising * Coop post card decks * Publicity * Other effective direct-response advertising. NOTE: All of these methods can be either "stand-alone" recruiting systems... or involve driving qualified traffic to a presentation website which has a lead capture mechanism built-in. This allows for an interested prospect to educate and identify themselves and request information and follow-up. DIRECT MAIL Targeted Direct Mail especially, is a wonderful tool for MLM distributors to both sell product and recruit and train new team members. A common complaint, among those who are interested in using direct mail, is the learning curve involved in creating effective copy and offers, list selection, etc. In other words... direct mail requires some expertise to be effective. It's amazing that, whenever a problem or a need exists... someone comes along to fill that need. Such is the case with producing high quality, MLM focused, direct mail... Here is a claim made by a new downloadable product which promises: "Now, in only 3 ½ Minutes You Can Quickly and Easily Create a Sales Letter Guaranteed To Recruit More Distributors and Explode Your Business... Without Writing! Click here for additional information- [ http://tinyurl.com/4qem4 ] . THREE KEY FACTORS... Remember that the three key factors that affect the profitability of any direct mail effort are: ==> List ==> Price ==> Offer To be sure...there are other variables and factors that are important to the success or failure of a direct mail effort... but the key three are list, price, and offer. If you need to polish up your skills in the area of direct response marketing you would do well to subscribe to several of the major publications in the field: i.e. Target Marketing Magazine, DM News, Direct, etc. Also, the Direct Marketing Association provides tons of great information. You'll find them easily by doing a search on your favorite search engine. TARGETED CLASSIFIED AND DISPLAY ADVERTISING Note the use of the word "targeted"... it is a very important word. Make sure the publications you consider running your advertising in are specific to your desired audience. To achieve that you'll need to do a couple of things: (1) carefully profile your best potential customer or prospects, and (2) carefully select media whose subscribers closely matches the profile of your best customers and/or prospects. Two terms that you will want to be aware of are: (1) demographics (2) psychographics Demographics refers to such factors as age, gender, income, family size, marital status, etc. Psychographics refers to "life style" factors such as travel habits, credit card use, hobbies, etc. The combination of these two areas help you define or "profile" your best potential customers and prospects. You'll find these categories of market information covered in any "media kit" provided to potential advertisers by print publications. Mailing list brokers will outline this type of data in their "data cards" which define the charactistics of individual mailing lists. The internet search engines can be lots of help to you here... run searches on such terms as: "media directory", "magazine directory", "business opportunity magazines", "mailing list brokers"... you get the idea. The more specific your search stream the better your results will usually be. Also, look on some of the major web sites that serve your market. You'll often find links to magazines, newsletters, list brokers, etc which target your market. Also, don't forget your local library. Ask the reference librarian to see a copy of "Ulrich's Directory" or any other publications directory they may have. [ http://www.bowker.com/bowkerweb/catalog/prod00047.htm ] For additional information on creating specific advertising you should look to your MLM corporate marketing department for approved copy and ads. For additional information on how you can create your own ads you will find an article titled: "How YOU Can Create Advertising That SELLS! at: [ http://www.e-comprofits.com/advarticle.html ] A number of advertising and copywriting articles, targeted at the MLM industry are available at the Network Marketing University site at: [ http://www.e-comprofits.com/swsarticles.html ] DIRECT RESPONSE POST CARD DECKS... Direct response post card decks are one of the best offline means of generating qualified sales leads and prospects. The MLM industry has a number of post card decks targeted specifically to "business opportunity seekers" and these are all good choices. Don't forget that, in any given product niche, there are card decks which mail to prospects in that market. For example, there are many card decks which target health product buyers, chiropractors, nurses, massage therapists, etc. For a complete list of card decks you can refer to the SRDS publications (Standard Rate & Data Service) or visit your local library to examine the latest SRDS books. [ http://www.srds.com/ ] To read the article "How To Use Direct Response Post Card Decks As A Market Research Tool" go to: [ http://www.e-comprofits.com/howtousedirc.html ] PUBLICITY Publicity is, perhaps, one of the most underutilized sources of promotion and recruiting of MLM distributors. Why? I think it is just simply not stressed enough. Any MLM distributor can get free publicity for his product or service. There are any number of online press releases services available for distribution of your news releases... some are free. PRWEB for example will distribute your release online free... and your release will probably be posted on the Yahoo site as well. [ http://www.prweb.com ] As with all other methods of promotion and recruiting... there are tricks to gaining free publicity. An article that may help you get the basics down is: "How To Generate Free Publicity For Your Business, Service, or Cause!" at: [ http://www.e-comprofits.com/swspublicity.html ] A SIMPLE FORMULA FOR RECRUITING SUCCESS... The recruiting formula in the internet age is pretty simple: * Build a content-rich website which informs and sells.. * Drive qualified traffic to that site from multi-media efforts...(explore ad coops to keep your costs down) * Entice and Invite the visitor/prospect to request additional details... * Capture that visitors complete contact information... in a "double opt-in" process... * Follow-up in a systematic way... SUMMATION: The lesson to be learned here is that, even though there are profound changes taking place in the email marketing arena, which affect all mlm recruiting efforts, there are also plenty of both offline and online opportunities and tools available. In the rush to adapt internet marketing and recruiting technology... we have forgotten that some of the oldest stand-by's are still great ways to get our message out. This is not about divorcing ourselves from technology, and all the benefits it has to offer... it is about building a comprehensive and synergistic approach to recruiting and downline building which recognizes, and uses, the proven methods of multi-media direct-response advertising. The internet and email still have a profoundly important role to play in the building and management of our mlm distributorship businesses. Using offline media and methods to drive quality traffic to our information websites... capturing the follow-up information of people who ask for additional details... and then following-up with those people in a systematic and helpful way, will result in your mlm business growing with both speed and strength. © Copyright 2005 Thom Reece All Rights Reserved Thom Reece is the CEO of MaxxMLM.com...Advanced Systems For Network Marketing Pros [ http://www.MaxxMLM.com ]. For a free subscription to "Thom Reece's Web Marketing Strategies & Techniques Newsletter" go to: http://www.WMSTDIRECT.COM, mailto:thom@maxxmlm.com
MORE RESOURCES: Buy Website Internet Traffic. Website online advertising. Buy full page popunder advertising and increase website traffic to your sites. Bad Credit Loans - Loans for people with bad credit. Access online government grants and financial credit services instantly online. Digital Streaming Radio On Your Mobile Phone - La Vella Mobile Radio. La Vella Mobile Radio Gives You Access To Over One Hundred Of The Hottest Streaming Radio Stations From Around The World And Brings Them To The Palm Of Your Hand, Right On Your Mobile Phone. Get Streaming Radio On Your Cell Phone! Audio And Video Streaming For Multimedia Purposes. This Is A Complete Step By Step Guide To The Beginners Who Want To Install And Setup Audio And Video Streaming For Multimedia Purposes On The Internet.
|
|
|
|
RELATED ARTICLES
MLM Recruiting- The Top 10 MLM Prospecting Tactics for Success You gotta have people to talk to in MLM Prospecting!INFERNO Secret:You drive by more people in a week than you could possibly recruit in a year!So - here is the question:Do you have enough folks to talk to?If not - READ ON!!!!These tactics are what we have found to be extremely effective in creating leads and consistent people to call on. There are hundreds of ways to Prospect. The Risks and Benefits of Free MLM Leads One of the main goals of a multi-level marketing (MLM) independent distributor (business owner) is to sell the product or service of the parent company. However, an equally important goal is to encourage the customer to also become an independent distributor within that business owner's network and sell the services or product. MLM: Powerlines vs. Downlines Take every program that doesn't include a powerline system and trash it! This may seem like a bold statement, but by the time you finish reading this article, you will understand why.The Multi-level-marketing industry has exploded over the last couple of years. Finding Targeted MLM Leads The objective of multi-level marketing (MLM) is to sell the product or service and to encourage the client to become an independent distributor, who then sells the service or product as well. Leads are vital for any business to grow, and in order for the business owner to have the greatest success, the leads must be curious enough in the business opportunity to have expressed an interest. Opt-in MLM Leads: An Overview In multi-level marketing (MLM), or network marketing, the MLM business owner recruits other independent distributors into his or her network. These prospects are called MLM leads, because they have shown some interest in the business opportunity. Guaranteed Tour Takers or Guaranteed Signups When you join a MLM opportunity they give you usually a couple of affiliate websites, copy of good ads, scripts to cal leads and lots of other things to help you. Then you're told to go out and tell your friends and family members about your business. Using Testimonials To Create Traffic to Your Web Sites Most good sales pages for internet marketing products, services or programs have testimonials. Everyone has seen them and many of the people in the testimonials have become familiar faces to those who are into the internet marketing industry. How to Build Your MLM Business by Not Talking In my last article entitled "How to succeed in MLM without really trying" we discussed limiting your recruiting efforts only to those people who have indicated a discontent or an unwanted condition in their life.Once the prospect indicates an unwanted condition, it will be your impulse to pounce all over your prospect and tell them about your great company, your great product and your great compensation plan. How to Network Your Home Business Finding ways to get your home business noticed has always been at the forefront of a successful home business.With the Internet giving us all a much more level-playing field, the opportunties for getting your home business noticed by potential new customers is through a networking strategy. Sales Vs Recruitment in Network Marketing Some networking companies are built around gaining customers, some around recruiting people into the plan. These people in turn recruit others who recruit others who recruit others etc. Discover the Incredible Power of Ethics in Online Network Marketing ?build trust and watch the cash roll in!As you are reading this article, the tide of the world is changing rapidly. More and more people are taking charge of their own lives, taking responsibility of their own future and taking control of their destiny. Work At Home Mlm Network Tool The workathome mlm network tool can be used to generate cash while working at home. MLM stands for multi-level marketing. Online Network Marketing Business is Your Highway to generate more Passive Income Faster This is the fact of the world : People need MONEY to fulfill their needs and wants. And other fact : Some people earn money easily, and some other take the hard way. What's The Best Network Marketing Opportunity For You? Are you looking for a good network marketing opportunity? Want to tap into the secrets of Internet billionaires? Wish to be a top revenue maker? Then you should follow in the footsteps of successful marketers, and do what they do - find a network marketing opportunity that feels tailor-made for you.But you should exercise extreme discretion while choosing your network marketing opportunity. The Misconception Of Multi-Level Marketing Ever wonder why people are so turned off at the mention of Multi-Level Marketing? Is it legal? Is it a pyramid? Who benefits the most? Where does the money flow? In this article we will examine basic differences between Multi-Level Marketing and a Corporate Structure.Let's take the corporate structure first. Making Money With Any MLM Program Multi-level Marketing companies abound by the thousands. A great many well-known economists are predicting this form of selling to become the prevailing method of selling by the turn of the century. MLM Training- Developing a Winners Mindset for Network Marketing Success Failure.The word almost makes me want to throw up. Let Them See It To Sell It You know that problem of having a fantastic offer that you tell people about, but they don't get it, or don't believe it, and therefore don't buy it? Well know there maybe is a way of improving your chances.You see the problem is, your prospective customers or business partners can't see it, your product, your service, or you! The good news is that you can now let them see you and your offer through Video Email, and video on demand. Diversification on the Internet I have been on the Internet observing many new and exciting things over the past 5 years.There are a lot of good opportunies out there but there are also some get rich quick schemes which aren't so good. 2 Steps to Spur Your Downline Into Action! It is often the case when you join a Network Marketing program, you start signing up people into your downline and they don't do anything. They join and then they don't take any further action, expecting to make money by doing nothing.
|
